Amazon Prime Video has announced an exclusive licensing deal with Yash Raj Films (YRF). The steaming service will digitally premiere four of the studio’s upcoming theatrical releases. As part of this deal, Prime Video will have exclusive global streaming rights to Bunty Aur Babli 2, Shamshera, Prithviraj and Jayeshbhai Jordaar.
Prime Video is already home to several YRF classics—including Darr, Dilwale Dulhania Le Jayenge, Silsila, Chandni, Dil To Pagal Hai and others. In recent years, the world digital premieres of Thugs of Hindostan, War and Mardaani have also happened under the platform.
“At Prime Video, we are intently focused on bringing the biggest & the best entertainment to our customers and this partnership with Yash Raj Films is the perfect demonstration of that commitment,” said Gaurav Gandhi, country head, Prime Video India. “Yash Raj Films is known to deliver some of the finest cinematic experiences to audiences, and we are super thrilled to partner with them for these films.”
Akshaye Widhani, Senior Vice President, Yash Raj Films, added: “In Prime Video, we have found a partner that not only shares our vision of offering engaging cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem. We are excited to ink this exclusive streaming deal with Prime Video, which will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content library.”